Pepsi - The Choice (Super Bowl Commercial 2026)
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Pepsi - The Choice (Super Bowl Commercial 2026)
7.3K views6 months ago
YouTubeCampaign Unpacked
Pepsi Super Bowl Commercial 2026 the Choice
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Pepsi Super Bowl Commercial 2026 the Choice
143K views8 months ago
YouTubeAd Vault
Pepsi ha revivido la rivalidad con Coca Cola en su más reciente comercial para el Super Bowl, titulado “The Choice”, al mostrar a un oso polar – animal asociado desde hace tiempo a la marca rival– eligiendo una Pepsi Zero Azúcar con los ojos vendados. Al respecto, Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que recurrir a la mascota de la competencia busca generar conversación entre los consumidores. "Nos da la confianza para reavivar la conversación sobre el sabor", agregó
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Pepsi ha revivido la rivalidad con Coca Cola en su más reciente comercial para el Super Bowl, titulado “The Choice”, al mostrar a un oso polar – animal asociado desde hace tiempo a la marca rival– eligiendo una Pepsi Zero Azúcar con los ojos vendados. Al respecto, Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que recurrir a la mascota de la competencia busca generar conversación entre los consumidores. "Nos da la confianza para reavivar la conversación sobre el sabor", agregó
3.4M views8 months ago
FacebookEl CEO
Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
3.3M views8 months ago
Instagraminsidehistory
Pepsi volvió a provocar a Coca-Cola en su nuevo comercial para el Super Bowl, titulado “The Choice”. En el anuncio aparece un oso polar (animal que desde hace años se asocia con Coca-Cola), eligiendo una Pepsi Zero Azúcar con los ojos vendados. Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que usar un símbolo de la competencia busca generar conversación entre los consumidores y reabrir el debate sobre el sabor. #AltoNivel #Pepsi #CocaCola | Alto Nivel
0:46
Pepsi volvió a provocar a Coca-Cola en su nuevo comercial para el Super Bowl, titulado “The Choice”. En el anuncio aparece un oso polar (animal que desde hace años se asocia con Coca-Cola), eligiendo una Pepsi Zero Azúcar con los ojos vendados. Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que usar un símbolo de la competencia busca generar conversación entre los consumidores y reabrir el debate sobre el sabor. #AltoNivel #Pepsi #CocaCola | Alto Nivel
308K views8 months ago
FacebookAlto Nivel
Pepsi "The Choice of a New Generation" Campaign (PepsiCo) TV Commercial - 1984
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Pepsi "The Choice of a New Generation" Campaign (PepsiCo) TV Commercial - 1984
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Pepsi – “The Choice” (Super Bowl 2026): When a Polar Bear Breaks Free from Cola Loyalty
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
101.1K views8 months ago
FacebookAdweek
EL CEO on Instagram: "Pepsi ha revivido la rivalidad con Coca Cola en su más reciente comercial para el Super Bowl, titulado “The Choice”, al mostrar a un oso polar – animal asociado desde hace tiempo a la marca rival– eligiendo una Pepsi Zero Azúcar con los ojos vendados. Al respecto, Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que recurrir a la mascota de la competencia busca generar conversación entre los consumidores. "Nos da la confianza para reavivar la conversación s
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Little Black Book on Instagram: "Pepsi Zero's Super Bowl ad, ‘The Choice’, takes an icon of Coca-Cola marketing, the Polar Bear, and converts them to the other side. Created by @bbdo and @pepsico’s Content Studio, and directed by Taika Waititi via @hungrymaninc, the ad shows a polar bear performing a blind taste test between Pepsi Zero and Coke Zero, only to discover they prefer the Pepsi drink. 🔗 To watch every 2026 Super Bowl ad so far, click the link in bio."
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The cola choice is yours, but if you’re here, you’re right. | Pepsi
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☀️ Summer’s here—and so are the flavor drops. From BBQs to pool hangs, our new summer bites and sips are made for every moment. Our team taste-tested a few of them—what’s your pick? 😋 | PepsiCo
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Ads OK Plz | Advertising & Marketing on Instagram: "Pepsi reignites the legendary cola wars at Super Bowl LX with a bold creative pivot directed by Taika Waititi. The spot, titled The Choice, features a CGI-enhanced polar bear traditionally associated with rival Coca-Cola. In a blind taste test, the bear chooses Pepsi Zero Sugar, sparking a journey of self-discovery set to Queen’s I Want to Break Free. This 2026 campaign leans into the Pepsi Paradox, suggesting that taste buds often override lon
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