#adoftheday 424 The “Eclairs Meetha Bomb” (2009) campaign used shock-value humor and exaggeration to personify an intense burst of sweetness, making the product instantly memorable. By blending childlike mischief with mass-appeal comedy, it connected strongly with kids and nostalgic adults alike. The simple, repeatable idea helped Eclairs dominate recall, driving impulse purchases at kirana stores through pure entertainment-led branding. #adspyder #marketinginsights | AdSpyder
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