An Algerian shop owner went viral by testing his jackets’ waterproofing in-store, pouring soapy water over himself and jumping into an inflatable pool, all while keeping the interior dry. The bold and humorous stunt gained massive attention, racking up over 10 million views and 26,000 likes in under 24 hours, with many comments joking about the chaos and dryness. As a low-budget marketing tactic, this guerrilla-style approach highlights how visual stunts can drive sales, with similar campaigns b
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An Algerian shop owner went viral by testing his jackets’ waterproofi…
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