Perceptual maps (also known as product positioning maps) have been used by marketers for years to better understand a market landscape and know how customers view your products …

Jun 19, 2024 · Learn how to create a brand positioning map using with easy 7 steps. This guide helps marketers visually plot their brand's market position, identify opportunities, and make …

Jun 2, 2025 · A positioning map is a graph used by market researchers and companies to describe and understand the panorama of a brand or product in relation to the competition …

Do you know your place in the market? Gather your list of competitors and learn how to draw a brand positioning map in our step-by-step guide.

A positioning map enables you to visually compare your product’s positioning against competitors within your industry. This visual representation allows you to identify gaps and opportunities for …

The positioning map is a two-dimensional graphical representation of marketing positioning, also called a perception map; it shows the position of a company, a brand, or an individual product …

In this guide you will discover how to identify perceptions, assess competitors, find strategic gaps, and define your brand’s unique value proposition. With these step-by-step instructions, you will …

A positioning map is a graphical depiction of how consumers view different brands within a specific market space. It typically plots two key variables that matter to customers, like price …

Learn how to create a brand positioning map for your company with this step-by-step guide from the experts at Fabrik.

Aug 3, 2025 · A brand positioning map is a valuable tool that helps you visualize where your brand stands in relation to competitors based on key attributes like price and quality. By …