It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...

The global trade environment is in constant flux, with rising tariff rates becoming a significant concern for businesses engaged in international markets. For many industries, these unpredictable ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

If you’ve ever seen a steep increase in the fare for an Uber to the airport on a Friday, or you’ve checked an item’s cost on Amazon, only to see it has changed hours later, you might have experienced ...

GAINESVILLE, Fla. — Sweetwater Organic Coffee Company, known for importing beans from countries like Peru, Colombia and Guatemala, is feeling the financial strain of sweeping tariffs announced earlier ...

Incorporating dynamic pricing into cost-effectiveness analysis could offer significant benefits for equity in health care. The life cycle of a drug encompasses phases of market exclusivity, ...

Earlier this year, New York enacted its Algorithmic Pricing Disclosure Act, a first-of-its-kind statute that requires certain businesses to include a written disclosure if a price is set using an ...

The Manchester City fans at the Camping World Stadium in Orlando had come from all over North America, and like every fan at Fifa’s Club World Cup finals, they paid for tickets according to the ...