“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX.

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

We test Claude in Excel, a beta version add-in requiring a paid plan, and show where it saves time on formula fixes.

I’m sorry, you've heard this 100 times, but you’ve got to get your data right,” The Vitamin Shoppe’s Andrew Laudato said at ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...

In the rapidly evolving AI landscape, companies are racing to deploy the most sophisticated models and cutting-edge algorithms. But amid the excitement, many organizations overlook the most critical ...