Most users are already aware of the risks presented by cookies, the small data files that browsers save on our computers to remember things like login details, or Website preferences. Although ...

Cookies—what could be wrong with such deliciousness? Well, even a certain monster on Sesame Street is less into gluten these days. Maybe that's because his beloved snack food had its name co-opted ...

Mozilla beefed up Firefox’s already impressive arsenal of privacy-preserving tech on Tuesday with the addition of a new tool in its flagship browser: Total Cookie Protection. As the name suggests, the ...

In Tuesday’s column about Google’s foray into alt-cookies, we touched on the idea that a seemingly simple goal—to prohibit any tech or advertising company from tracking your activities across websites ...

Not everything will change as third-party cookies fade, but digital marketers are scrambling to solve for an uncertain future. Brands focusing on building and managing first-party data solutions will ...