In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. Every image should ...

One of the most powerful ways we can improve the accessibility of our website is the creation of alternative text for images. Alternative text, or alt text, is a concise text description conveying the ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

Want to make your social profiles accessible, too? Don't forget about the memes. Credit: Shutterstock / Photo Melon, Antonio Guillem The meme economy rarely falters, and as the impetus for much of our ...

Alt text is an HTML image attribute. It allows you to create an alternative text version of your image if it cannot load or has an accessibility issue. Because of its importance to Google Image Search ...

Alt text in WordPress is a description you can add to images in web pages to assist blind and visually impaired people using a screen reader. You can add alt text to your pictures when you upload them ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...