Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Kathy Shanley, the Founder of Statice, served 30 years in the C-suite. She helps leaders and businesses level up their leadership skills. Many organizational leaders start off on the right foot by ...

Imagine walking into a meeting room, confident that every discussion, every point raised, and every decision made is seamlessly aligned with your boss’s vision. How is that possible, you ask? Welcome ...