J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

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Specialty retailer Brookstone opens 3D store that combines Second Life-like visual experience with real merchandise customers can buy. Images: 3D online shopping at Brookstone Consumers looking to ...