J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

The virtual store is back—and it’s the best retail experience we could have gotten during a COVID-19 lockdown. Rather than resembling a printed catalog transformed into online form, as most e-commerce ...

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired virtual store allows visitors… Skechers is bringing its brand to ...

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Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Adding another brand to the virtual store trend, J. Crew launched a virtual store through a collaboration with experiential e-commerce company Obsess, the retailer said in a press release Friday. In ...