The company announced Wednesday that it’s piloting a limited-edition pop-up shop in Roblox’s Welcome to Bloxburg game, ...

The VR pop-ups are currently themed to be located in New York City, Los Angeles and San Francisco, but other virtual locations will soon follow. For example, a VR store in a Manhattan penthouse “atop ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...