“Audience engagement has been narrowly tackled by our industry for far too long, often treated as a side initiative rather than a central purpose of journalism.” In 2025, I challenge you to send me a ...

“Your audience ‘why’ and your newsroom ‘why’ have to be the same.” The generalist times in the media are over. Differentiation is the name of the game; “riches in niches” is the often-used motto.