Influencer marketing has become a cornerstone of modern advertising, offering brands a direct line to engaged audiences. However, with this growing trend comes the responsibility to ensure that ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...