A peculiar but predictable thing is happening with VR and AR. As with any sci-fi technology, opportunists are spinning them out into la-la land; not quite mainstream or even there yet today, but truly ...

Automakers are embracing virtual reality with help from a gaming company. Unity Technologies is probably best known for developing mobile games; the company claims 60 percent of the global market uses ...

How Unity Is Building its Future on AR, VR, and AI PCMag sat down with Unity’s artificial intelligence chief and its head of augmented and virtual reality for an exclusive look at how the leading 3D ...

Unity has officially launched 1.0 support for visionOS, making its now Vision Pro-compatible game engine available to all Unity Pro, Enterprise, and Industry subscribers. Unity announced in recent a ...

Virtual reality and augmented reality headsets are not the reason multibillion-dollar companies are putting their collective eggs in the immersive basket, according to Unity CEO John Riccitiello.