Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

Visibility in Google’s AI Overviews doesn’t equal traffic. In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links ...

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: This article presents a framework that can provide clear answers to these ...