Consumer insight platform Jornaya introduced an index to track the behavior of consumers shopping for health insurance. The Insurance Shopping Activity Index predicts the likelihood of consumers ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Where can I find advice (consulting and/or an established business) on RFID technology applied to Web and marketing solutions? I’m looking to develop a service for tracking consumer behavior within my ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...