Now, though, some of the companies that place these files on your hard disk are complaining about that defense. Some are urging the antispyware software companies to stop detecting and removing ...

An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The ...

The National Security Agency analyzes tracking cookies used by online advertisers in order to find and target surveillance subjects, according to The Washington Post and documents provided by Edward ...

An online advertising clearinghouse relied on by Google, Yahoo, and Facebook is using controversial cookies that come back from the dead to track the Web surfing of Verizon customers. The company, ...

There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.

What you do on the internet is being tracked. Almost every webpage you visit has trackers that log where you go and what you do while you're there. Third-party ads often contain tracking cookies that ...

Google’s attempt to snuff out third-party web tracking cookies is moving along. The company announced today that its Privacy Sandbox APIs will be available to all ...

Google's Chrome team is feeling pressure from competitors over ad tracking. Apple has long offered industry-leading protection against tracking cookies, while Mozilla recently announced that Firefox ...

I remember the first time I was told that our marketing campaign performance measurement was built on top of 1x1 pixels. I was amazed. How could a tiny image file do all that campaign tracking? And ...

Eli has been eagerly pursuing a journalistic career since he left the University of Maryland's Philip Merrill School of Journalism. Previously, Eli was a staff reporter for medical trade publication ...

Picture a perfectly optimized mobile application campaign. Your graphics team designed an attention-grabbing image. Carefully crafted words evoke the proper buying ...