The Model S deserved better than this.

Online insurance firm Lemonade said it would offer a policy designed specifically for self-driving cars, starting with Tesla.

The Model S was “demoed” at the CES Nvidia booth (Tesla did not have a booth) in January of 2012 – about five months before production of the Model S started. I remember that the Model S was mobbed, overshadowing whatever separate PC graphics chip technology Nvidia was demoing.

Following the announcement that Tesla ’s Full Self-Driving (FSD) system would be offered exclusively via a monthly subscription, the EV maker discontinued Autopilot in the U.S., leaving Traffic-Aware Cruise Control (TACC) as the sole standard advanced driver assistance feature.

Basically, driving a car like the Model S isn’t the future, but a car driving you is. In a first for the company, Tesla revealed it has 1.1 million paying subscribers for its full self-driving (FSD) business.

Tesla Full Self-Driving leverages cameras, neural networks, and real-world testing to navigate traffic safely, advancing autonomous driving and self-driving car technology.

Insurance company Lemonade is set to offer Teslas equipped with a new kind of coverage that rewards use of the semi-autonomous system.

Tesla says it has 1.1 million Full Self-Driving subscribers. It's key to Tesla's future thesis, but controversies aren't slowing down.

Tesla, Inc has reached a turning point where its bold promise of self driving is no longer a distant narrative but the central test of its financial future. As growth in its core electric vehicle business slows and margins come under pressure,