Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

Did you know that you can gain and lose customers without even meeting them? From the passers-by outside your corner store, to the viewers who visit your website, you can work on gaining the attention ...