Sagar has been writing about technology for over half a decade. An MBA grad, who worked for a top MNC in London, quit his job to pursue his passion for technology. Since then, Sagar's work has ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

Yesterday you learned how to turn off those disruptive you’ve-got-mail alerts in Outlook. Today, let’s look at another e-mail annoyance: Subject lines that no longer match the content of the message.

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Alison Leiby remembers feeling her heart beat harder when she saw the email without a subject line appear on her phone. It was from Anna Wintour, the longtime editor of American Vogue. As Leiby tapped ...

In all the excitement over social media the original vehicle for online social interaction, e-mail, tends to get overlooked as a central component of how to connect with people to achieve a specific ...

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Media pitches are one of the best ways to get your brand featured in a big-name media outlet. But pitching isn’t easy: As I’ve written about before, chances are good that, no matter how awesome your ...

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