"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to an infographic created by Vya, a simplified marketing ...

Developing strategies for how a business will use its money, materials and people to accomplish its goals is part of starting and running a business. Within the strategic planning process, a ...

Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on ...