Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation. The new segmentation is designed to help advertisers better understand how many store visits come ...
Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base. At the same time, Wal-Mart tweaks its in-store network, Wal-Mart TV, to run ...
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