Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

But how does one learn the Design Thinking methodology? Look no further than the New Products and Services Lab. This 10-week course partners student teams with companies to solve a real-life business ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

It is clear that digital transformation is reinventing business practices. In today’s world, technological capabilities are constantly improving and in order to keep up, organizations must be agile ...

Design thinking is great in concept, but there must be some planning around the execution. Recently, I wrote about how to put design thinking into action, covering what design thinking is, some of the ...

"There are three possible reactions to any design: yes, no, and WAHOU! The third is the one I'm aiming for." Milton Glaser, co-founder of New York Magazine Brainstorming was invented in the 50s, and ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...