Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

This video features a social experiment comparing public reactions to a homeless drug addict and a homeless father. By ...

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors. The latter, which airs on Peacock in the U.S., has led to a ...

Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can ...

When Banijay Asia set out to adapt the U.K. reality format “Rise and Fall” for Indian audiences, the company made a deliberate choice to abandon the crowded field of dance competitions and celebrity ...