With apologies to a major fast food chain, this may well become the motto for 2017. As consumers wrestle the daily crush of choice and complexity, they want increasingly for the consuming process to ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Last week I wrote about the convenient confluence of consolidating multiple applications – the branch-in-a-box (BiaB) – and the emergence of virtualization as a consolidation platform. As discussed, ...

Opinions expressed by Entrepreneur contributors are their own. The software world is chock-full of models, frameworks, schemas, configs, processes, workflows, journeys, blueprints and so many other ...

New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are ...

No matter what industry I worked in as a CMO, I always preached simplicity—to my team, to my agencies, to anyone who would sit still and listen. I always believed that simplicity was the root of all ...

SAP hammered the simplicity mantra home in virtually every keynote, conversation and bit of signage at its annual Sapphire user conference last week. Still, the fact remains that enterprise platforms ...

The Wellness Wheel is a graphic tool used to assess an individual's wellbeing. The graphic is a circle, like a pie, with pieces representing different areas of life. I believe simplicity can improve ...