Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

One of the watchwords of psychology is neurosis. Although sometimes referred to as "insanity" in popular culture, "doing the same thing over and over again, expecting a different result" actually ...

Publisher ATLUS and developer Studio Zero have released the “Awaken” trailer and a second “ATLUS Exclusive” showcase video for Metaphor: ReFantazio. During the showcase, Metaphor: ReFantazio director ...