All firefighters are touch points for the fire service and have direct responsibility for being the personal face of the brand. If I say "white dog with a red spot on his eye," do you think Target? If ...

What do you think that a company would pay to have the brand and market presence that’s represented by the fire service? As iconic as the “swoosh” is to Nike or the “apple” is to Apple, so, too, is ...

When a brand offers a unique experience with little-to-no viable competition, marketers can more easily position the product or service as something better, new, disruptive or otherwise different from ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...