Categories dependent on try before you buy are rethinking how to get products into consumers’ hands. As traditional methods channels for product samples — magazines, and in-store opportunities — have ...

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002 of these kitchens across the country where moms ...

When Sue Jin Lee went searching for a new foundation at a Sephora in Palm Beach, Florida last week, the 30-year-old partnerships director found herself frustrated. In the wake of the Covid-19 pandemic ...

Event marketing helps push spending 7.1 percent. Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers ...

Vancouver, British Columbia--(Newsfile Corp. - May 18, 2023) - Boosh Plant-Based Brands Inc. (CSE: VEGI) (OTCQB: VGGIF) (FSE: 77I) ("Boosh" or the "Company"), a premier plant-based brand in the ...

A few weeks ago, I met with a new client who told me that in the past their main tactic to drive awareness was in-store sampling. They are a new product in a well-represented personal care category ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

Brandshare partnered with InStyle magazine and astrologer Susan Miller to create a limited-edition beauty box designed to induce trial and loyalty. Digital technology has revolutionized today’s ...

New Delhi: Brand Street Integrated has announced the launch of BSI FLASH, a dedicated unit focused on strategic product sampling and trial-based consumer engagement across India. The newly formed ...

Categories dependent on try before you buy are rethinking how to get products into consumers’ hands. As traditional methods channels for product samples — magazines, and in-store opportunities — have ...