Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization. For too many, improving customer experience ...

Amazon is testing a program where consumer product brands like Maybelline and Folgers pay to send free samples to Amazon customers based on data indicating what they may buy, according to a report ...

Free samples, from the little bits of brownies at a bakery checkout to the spritzes of perfume at the department store beauty counter, are time-tested ways to make customers feel happy (and possibly ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...