Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

Over at HBR, Roger Schwarz shares with us a telling exercise. Glance over the following three questions and see which is genuine–that is, actually opening up the option for the person you’re talking ...

Who will win the presidential debates? What does each candidate’s use of words say about how he would govern as president? Can Obama’s rhetorical skills lift him to the heights of Lincoln, FDR, and ...

Just asking questions doesn't make you Socrates. - Hoca Camide Persuasion is a science and an art. The science asks us to use sound arguments and good evidence to make a point. The art offers us wide ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...