Although not the original sign, the item for sale is one of the earliest examples of the Apple logo used at their retail locations. Going back to 1978, this sign was created (and used) just 2 years ...

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the ...

An original Apple retail sign that was used to advertise the company's computers in the late 1970s is set to hit the auction block later in February at a starting bid of $12,000. The sign, which ...