The New York Times/Siena Poll has earned a reputation for accuracy and transparency. But, as with any poll, there are limits to just how much you can derive. By The New York Times Respondents to The ...

Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and ...

While the growth of online interviewing is a prominent trend in polling, there is variation within that trend in how researchers recruit respondents. This study evaluated three respondent sourcing ...

Opinion polling is the systematic clarification of where people stand on some public issue, at a particular time. It is scientific research involving the sequence of: (a) addressing pertinent ...

Steven Millman is SVP Global Research & Operations for Advertising Solutions at Dynata and a Trustee of the Advertising Research Foundation. To continue reading ...