For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

Football players are issuing “stop processing” requests to gaming, betting and data-processing firms over the use of their performance, health and injury data, citing ethical concerns with how the ...

When it comes to performance branding, data analytics and creativity are no longer separate entities, but intertwined forces that drive success. The rise of AI and performance-driven marketing has ...