What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

The first article in this series on understanding research (Lee, 2006a) examined the basic terminology used by researchers and identified that qualitative research produced non-numerical (qualitative) ...