Today, ChannelEngine announces the release of its Marketplace Shopping Behavior Report 2026, revealing that while AI is now part of the shopping journey, trust, transparency, and confidence still ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The oldest members of Generation Z are turning 21. The post-Millennial generation, born between 2001 and 2019, is starting to graduate from college, drink legally, and make major purchases. There are ...

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Source: Woman eating sandwich/ Alora Griffiths/ Unsplash Thanks to decades of behavioral economics research, we now know ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Growing up with the internet in a mobile-era, Gen-Z is unlike ...