4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

SYRACUSE, N.Y. — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a ...

The prices shown in this Guide are for the models shown and may be higher than the Manufacturers Suggested Retail Price for the base vehicle because of optional equipment. These Manufacturers ...

Homeowners consider a variety of factors — pricing, equipment brands, the contractor’s reputation, and more — when making HVAC equipment purchase decisions. But which factors do they typically ...

Discover how partnerships handle decision making through consensus, democracy, or delegation, and the impact of business structure on these processes.