People do not just pick up the phone and say, ‘We want to buy a printing press,’” observes Eric Frank, whose job is selling printing presses. As senior VP of marketing and product management for ...

4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

It's important to avoid analysis paralysis and move forward with confidence. Here's how you can ensure you're making the best choice for your organization. By now, you’ve invested a great deal of time ...

SYRACUSE, N.Y. — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a ...

For an industry where the purchasing process was long defined by showrooms, a handwritten number slid across the desk and multiple back-and-forths with “the manager,” this data makes one thing ...

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...

According to Cox Automotive’s latest Car Buyer Journey Study, car buyer satisfaction reached its highest level on record in 2025 as consumers increasingly ...