NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR), a division of Comscore, Inc. and a leading provider of audience and content targeting solutions for programmatic activation, ...

The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape. PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform functionality. According to the announcement, the ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

The Australian-based media company hopes that by integrating its DMP and SSP, which is provided by Lotame and Telaria respectively, it will deliver enhanced programmatic advertising solutions to ...

NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore (SCOR), Comscore, Inc.’s programmatic targeting division and a leading provider of audience and targeting solutions for ...