Advertisers have historically paid for their DSP/programmatic execution as a percentage of their media spend. This pay-as-you-go model worked for several reasons: First, advertisers needed to fluidly ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...

For a start, programmatic trading now represents 80% of UK digital media; a far cry from the days when it was solely defined by the scraps of inventory left over after all direct deals have been made… ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.