Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, ...

NEW YORK and BOCA RATON, Fla., Jan. 07, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad ...

PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

NEW YORK—TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...