It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Incorporating AI into my daily workflow has been nothing short of transformative, significantly simplifying tasks and boosting my productivity and that of my business. In the dynamic landscape of ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...