It took your social media feeds by storm with the launch of its "Blonde Wand" last year, but Pravana’s newest hair-color launch is about to blow “unicorn hair” and “pink-champagne” dye jobs out of the ...

For quite some time now, unicorn and rainbow-inspired hairstyles have literally taken over Instagram. So it was only a matter of time before someone took this trend to the next level. By now, you’ve ...

It seems that every day, there’s a new option for shaking up the hair dye game and coloring your hair essentially every shade that makes up the rainbow — and then some. You may already have a serious ...

I finally got my hands on Pravana's Vivids Mood Color, the heat-activated color that's all over Instagram right now. The color comes in four options: peach to invisible, purple to pink, green to ...

Remember mood rings from the '90s? Looking back, we know they didn't actually work, but we delighted in their color-changing powers anyway. Now that magic is back — this time for your hair. On Sept. 1 ...