Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

This week’s question comes from Evan, who asked: “How do I prevent my PPC budget from getting eaten by branded competitor terms?” It’s a good question, as few things frustrate advertisers more than ...

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid of 10 blue links. This shift presents new opportunities for businesses, but it also ...