We introduce interesting papers on human behavior and decision-making from the fields of behavioral economics and psychology.
Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...
Consumer intentions and purchase behaviour analysis examines the psychological, social and contextual factors that drive individuals from consideration to actual acquisition of goods and services. At ...
NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Omnishopper Taiwan. The new Consumer Panel Services solution provides brands and retailers with a ...