A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

This file type includes high resolution graphics and schematics when applicable. Bob Zollo, Product Planner, Power and Energy Division, Keysight Technologies Efficient use of energy is a key factor in ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Efficiency is an assessment of how well time and effort are used to accomplish a specific task. If that task is the conversion of one form of power to another, the efficiency of the conversion ...

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...