Marketing is so much more than advertising and promotion, it’s a comprehensive approach that involves understanding customer needs, delivering value and building lasting relationships to ensure the ...

A business plan includes a marketing section, with both addressing areas of concern not only for launching a business, but also for running one after the launch. Before you decide to invest money into ...

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business. A systematic structure for ...

Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

December is right around the corner – is your marketing plan intact? Nearly one-fifth of the industry’s annual sales last year came directly from the months of November and December, according to the ...

The holidays can be hectic, but one thing that always helps is a list. Even Santa Claus needs one — and I've heard he checks his twice! I have a holiday routine I follow every year to help me reflect ...