Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

That line gets repeated every January because small businesses feel the same pressure at the start of a new year, do more marketing, spend more money, post more content, run more ads, and hope the ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Access of our Channel Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...