When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

SAN FRANCISCO, Feb. 5, 2025 /PRNewswire/ — Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...