Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

A strong user acquisition (UA) strategy is behind every successful game. UA is a fiercely competitive environment and picking the right ad format to acquire loyal and engaged users for your app or ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...