The latest OOH campaign marks a continued use of large-scale outdoor formats to build brand presence across multiple urban markets simultaneously.

Connect Network Inc., operating as Connect OOH, has executed a large-format digital out-of-home roadblock on Mumbai’s Western Express Highway for AB InBev India’s Budweiser 0.0. The activation is ...

Unlike other media you can’t turn OOH off; you can’t avoid it, and at the same time, it doesn’t clutter up your life”, says Tom Goddard, President of the World Out-of-Home Organization (WOO), while ...

Sephora Canada has turned its customers’ personal wishlists into public billboards in a campaign that blended social listening with real-world media. The beauty retailer invited consumers to send a DM ...

Following on from the successful launch of ITVX in December 2022, this week sees a brand new content campaign for the platform launch across ITV’s owned channels, as well as large format OOH, print/ ...

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces the successful completion of the OOH industry’s first-ever ...