Lego, Smart
Digest more
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
Lego announced its Lego Smart Play platform on Monday, which introduces new smart bricks, tags and special minifigs for your collection.
The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.
Lego’s Smart Bricks differ from earlier tech-enabled Lego products by using wireless charging pads (avoiding disposable batteries) and boasting batteries that will still perform after years of inactivity.
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.